“What stood out most about your visit to my church?” Jackson, the young minister of the Buzz, asks me.
“The young, good-looking crowd,” I say. I realize that’s probably not the answer he was looking for, but it’s the truth and I’m relieved when he laughs. Apparently this youthful congregation has posed some challenges.
When I was visiting, before he started his talk on Nehemiah, Jackson mentioned his previous sermon series, which had addressed the topic of love and dating. He briefly reiterated to the congregation that while romantic relationships are healthy and good, the search for one shouldn’t be their motivation for attending church. Once he said that, I had to admit I was picking up a certain vibe I’d never considered: Jesus as matchmaker. The fact that services are held in the early evening may add to the romantic ambiance.
“…besides that, your literature is so….” I search for the best way to describe the difference between the leaflets at the Buzz versus those from many other churches.
I was struck by how artfully they were put together. It’s not just that the church has its own logo, it is how the text and the graphics were presented in fresh fonts and interesting colors on glossy cuts of paper in varied sizes with just the right amount of white space to make it all “pop.” Many other churches cram black words on a white 8.5 x 11 page folded in half. In fact, it’s the quality of the Buzz materials that made me think they must be backed by an organization with deep pockets.
“Slick” sounds too derogatory.
“….well designed,” I decide to tell him.
He explains that one staff member has a background in graphic design. It seems almost a requirement these days for an “emergent” church: minister and graphic designer. People who have grown up since the 70’s have such a keen eye. Almost no aspect of our lives isn’t tastefully presented, from websites to wine labels. Today’s average Joe is a sharp-sighted consumer—of Christianity and anything else.
But it’s more than just aesthetics. So much content is available to us in both design elements and words. We prefer it filtered and arranged. We want the main point, but we also want the option for more. We’ve grown accustomed to the way the internet works: stay with the headline and synopsis or click to go deeper. We decide. As consumers, we have grown accustomed to the ability to navigate the information and, in some way, to participate in its presentation.
It’s a new way of moving through the world, one that can permeate even the smallest tasks—like singing. At the Buzz, the band played one of the same Christian rock songs I’d heard elsewhere, Your Love Never Fails, but in a slightly different way. They branched out to more complicated verses, but they returned to the lines of the chorus—Your Love never fails/Your love never changes/You stay the same through the ages—so many times that even I was able to sing along easily. Depending on knowledge and comfort level, a person can dive into the verses or just stay with the simple refrain to which the band returned until we were all of singing it over and over again, in an endlessly comforting loop.
Yet, I wonder about the downside of information that’s presented in such neat packages. Does having the path you tread prepped and prettied diminish the sense of discovery? Are we singing along on autopilot?